CHRIS NORRIS
Cert. MKTG | MCC | Cert. Typography | DINZ
“I HELP BUSINESSES ATTRACT NEW CUSTOMERS”
To get new customers
you need to:
Right message
Have a compelling offer
Right place
Be seen in the right place
Right time
At the right time
I will create the content
to tell your
Products & Services story
and package this up
so it fits with your
brand value proposition.
Then I’ll guide you to share that story where your customers are:
On the Web
On LinkedIn
Noticing adverts and billboards
Skimming magazine articles
I’ll also help you create the sales tools for closing the deal:
Videos
Proposals
Catalogues and price lists
Case Studies and testimonials
I cover:
Thought Leadership
LinkedIn, magazines,
press releases, bloggs, news
Sales Strategy
And all the tools you
need to execute it
Brand Strategy
Refresh, rebrand,
value proposition
Campaign Management
Project managing the actions you agree to take
Content Strategy
Copywriting, interviews,
engaging content, headlines
that encourage interaction
Intellectual Property
Protection
IPONZ submissions
and Copyright protection
Photography
Demonstrate capability
with great photos of your best work
Videos
Content that gets
noticed are great
door openers
Design
Well presented design
sets a deliberate
standard
Web Sites
Virtual storefronts and showrooms, or just to demonstrate credibility
Social Channels
Present yourself
on platforms customers
carry around with them
Printing
Make it worth printing,
best specification,
best price
Media
Understand the
best spend vs reach
Retail and Experiential
Create memorable
customer experiences
I will create:
The right message
Put it in the right place
At the right time
How I work:
LISTEN
To the problems
you need to solve
RESEARCH
Competitor, market, capabilities and define
your USP
ADD OPTIONAL WORKSHOPS
FOR ENHANCED RESULTS
SALES MAPPING
Map the sales process
and define the
tools required
CUSTOMER JOURNEY
Map the buying journey
so you know where your
customers will be, when and
what they are looking for
at that moment
PLAN
Provide the recommendations and set the plan for solutions
PRODUCE
Write, photograph,
design, print, program
SHARE
Book media, upload content, post, teach your sales team to use the tools
You will see the differences. We can make it measurable too:
Linked In Stats
Web Site Stats
You Tube Stats
Run brand and
awareness research,
before and after
Create special response
mechanisms for
promotions so you
can count the result
I get results, but don’t just take my word for it:
I worked with Chris across 2 businesses I have run in NZ, Samsung Electronics
and JUUL Labs. Chris was a great partner to work with. He delivered a very high standard of retail infrastructure and retail experience.
He is great to work with, listens carefully, is incredibly responsive against challenging
timelines, shows a great level of creativity to challenging briefs and really importantly
does what they says he will. I highly recommend Chris.
Andy Hrstic
Executive / General Manager /
Director / Global Business and
Leadership experience
I have worked with Chris Norris on a number of projects, from start up companies to large multi national brands. Chris has always delivered in terms of insight, concepts, execution, and more importantly impact. Work with Chris, it’s that simple!
John Mason MD, Altaine
John Mason
Founder and MD Altaine Digital Platforms
I worked with Chris on a couple of projects over an extensive period and found him great to deal with. ‘Chris o ffers pragmatic and plain language solutions within what is often a di icult world to prove tangibility.’ Doing what you say you are going to do is often lost in personal and business relationships. Chris met and exceeded expectations on all counts.
John Anthony Williams
Director at ResilienceTec,
helping SMEs prepare for
unplanned business interruptions.
Chris has generously given his expertise, time and commitment to the Business Mentor programme for the North Shore/Rodney region. He is the ultimate professional and our clients’ have been delighted with the assistance he has given the local business community in helping them grow their business. I would highly recommend Chris and selfishly I would like more of his time for my clients.
Lisa Ford
General Manager, Business Mentors.
Qualifications:
Marketing Association,
Cert. Applied Marketing (2010)
Chartered Institute of Marketing, Elected Chartered Marketer (2011)
MCC, Marketing Certified Consultant (2011)
Auckland Institute of Technology, Cert. Typography (1989)
